Typical Schedule of Events

World International
Tequila Conference

Day 1: Arrival

Arrival in Guadalajara & Hotel Check-in

2:00 – 5:00 PM –  Conference Registration

Guadalajara Plaza Hotel Lobby

5:30 – 6:00PM  — Travel to Reception

Transportation for conference registrants provided. (Meet in front of hotel at 5:30 PM)

6:00 – 9:00 PM –  Welcome Reception

Tequilas del Señor distillery

Tequila Industry guest invited

Tequila Tasting

Day 2: Tequila Industry Day

8:00  –  9:00 AM  — Conference Registration

9:00  –  9:05 AM –  Conference Kickoff

Introduction of Keynote Speaker

9:05 -  9:30 AM –  Opening and Welcome

KEYNOTE ADDRESS

9:30 – 9:45 AM –  Conference Overview

Presentation of the week’s activities

9:45 – 10:30 –  A Brief History of the Tequila Industry

50 years of the Tequila Chamber

10:30 – 10:45 AM –  Coffee Break

11:00  – 12:00 AM –  Denomination Of Origin

12:00 – 1:00 PM –  (TBD)

1:00 – 2:30 PM –  Tequila Industry Luncheon

Guadalajara Plaza Hotel

2:30 – 4:30 PM –  Tequila Tasting Workshop

Tasting Basics

Selecting the right glass

Professional Blind Cata

Ten Tequilas

4:30 – 5:00 PM –  Travel to CRT Headquarters

(Meet in front of hotel at 4:30)

5:00 – 8:00 PM  — Special visit to the Tequila Regulatory Council (CRT) Headquarters.

Presentation by the Tequila Regulatory Council,  CRT, Video

Speaker: Roman Gonzalez, Director CRT

Tequila Industry Reception, CRT roof top terrace

Tequila Tasting

Day 3: A Day in the Tequila Valley

8:30 – 10:00 –  Travel to the Tequila Valley  (90 min.)

10:00 – 11:30 –  Agave Plantation visit

Jima of Agave

- Students will have the opportunity to try their hand at harvesting an agave plant in the field.

11:30 – 3:00 PM –  Distillery Tour #1

Sponsored Event

Event host will provide tour of distillery, presentation on process, tasting of product and  luncheon for group.

11:30 – 1:00 PM –  Distillery Tour #2

1:00 – 3:00 PM –  Luncheon

3:00 – 8:00 PM  — Distillery Tour #3

Sponsored Event

Event host will provide tour of distillery, presentation on process, tasting of product and  a reception for group.

3:00 – 5:00 PM –  Distillery visit

6:00 – 8:00 PM –  Reception and Cata

8:00 – 9:30 PM –  Travel to Hotel

Day 4: Production & Bartender Day

9:00 – 10:30 AM –  Agave  Presentation

Carlos Camarena, President, Tequila Tapatio

10:30 – 10:45 –  Coffee Break

10:45 – 1:00 –  Production Presentation

Miguel Sedeno, Presidential Tequila consultant, former general manager of Tequila Herradura

(2 ½ hour section on production, past, present, future)

1:00 – 2:00  — Luncheon

Sponsored Event

Luncheon with guest speaker

2:00 – 4:00 –  Developing a Tequila Bar Workshop

Panel discussion on best practices for bar owners and bartenders.

Holding a formal Tequila Tasting

6:00 – 9:00  — Gran Tequila Tasting

Ten top Tequilas

Sponsored Event

Day 5: Branding & Marketing Day

9:00 – 10:45  — Developing a Tequila Brand Workshop

Strategies for developing a Tequila Brand

The legal process and required paperwork

10:45 – 11:00 –  Coffee Break / Coffee Break

11:00 – 12:30 –  Selecting a Tequila producer

12:30 – 1:00  — Lunch

2:00 – 4:00 –  Tequila Marketing Presentation

Social Media Marketing Trends: Connecting with the American Market

Search Engine Optimization, Social Media Tools & Tactics, and Making the Most of the Internet.

4:00 – 5:00  –  Presentation of Certificates

Conference Closing

7:00 10:00 PM –  Closing Gala

50 years of Tequila History

Honoring The Legions of The Tequila Industry

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