Guadalajara Plaza Hotel Lobby
Transportation for conference registrants provided. (Meet in front of hotel at 5:30 PM)
Tequilas del Señor distillery
Tequila Industry guest invited
Introduction of Keynote Speaker
Presentation of the week’s activities
50 years of the Tequila Chamber
Guadalajara Plaza Hotel
Selecting the right glass
Professional Blind Cata
(Meet in front of hotel at 4:30)
Presentation by the Tequila Regulatory Council, CRT, Video
Speaker: Roman Gonzalez, Director CRT
Tequila Industry Reception, CRT roof top terrace
Jima of Agave
- Students will have the opportunity to try their hand at harvesting an agave plant in the field.
Event host will provide tour of distillery, presentation on process, tasting of product and luncheon for group.
Event host will provide tour of distillery, presentation on process, tasting of product and a reception for group.
Carlos Camarena, President, Tequila Tapatio
Miguel Sedeno, Presidential Tequila consultant, former general manager of Tequila Herradura
(2 ½ hour section on production, past, present, future)
Luncheon with guest speaker
Panel discussion on best practices for bar owners and bartenders.
Holding a formal Tequila Tasting
Ten top Tequilas
Strategies for developing a Tequila Brand
The legal process and required paperwork
Social Media Marketing Trends: Connecting with the American Market
Search Engine Optimization, Social Media Tools & Tactics, and Making the Most of the Internet.
50 years of Tequila History
Honoring The Legions of The Tequila Industry